User Research: Improve Product and Service Design and Enhance Your UX Research

User experience research (UX research) is a crucial process that helps businesses create desirable products and services for consumers. This book provides a practical guide to user research methods, including face-to-face testing, card sorting, surveys, and A/B testing, and offers expert insight into the nuances, advantages, and disadvantages of each method.

Format: Paperback / softback
Length: 344 pages
Publication date: 03 February 2022
Publisher: Kogan Page Ltd

Despite the common focus of businesses on creating desirable experiences, products, and services for consumers, many fail to adequately consider the end user in their planning and development processes. This book aims to rectify this oversight by providing a comprehensive guide to user experience research, also known as UX research. User experience research focuses on gaining a deep understanding of user behaviors, needs, and motivations through a variety of observational techniques, task analysis, and other methodologies.

User Research: A Practical Guide is a valuable resource for individuals and organizations seeking to enhance their understanding of user research. Written by one of the leading UX research professionals in the UK, the book offers in-depth knowledge and insights into the fundamentals of user research. It covers a wide range of key research methods, including face-to-face user testing, card sorting, surveys, A/B testing, and many more. By providing expert guidance on the nuances, advantages, and disadvantages of each method, as well as tips on how to interpret, analyze, and share the data obtained, the book equips readers with the skills and knowledge necessary to conduct effective user research.

In its second edition, User Research: A Practical Guide has been updated to include a new chapter on research operations and infrastructure, as well as new material on combining user research methodologies. This edition further reinforces the book's relevance and usefulness in today's rapidly evolving digital landscape, where understanding user needs and preferences is crucial for the success of any product or service. Whether you are a UX researcher, designer, product manager, or business owner, this book is an essential resource for anyone looking to improve the user experience and achieve competitive advantage in the market.

Weight: 518g
Dimension: 157 x 233 x 34 (mm)
ISBN-13: 9781398603578
Edition number: 2 Revised edition